Practical notes on analytics work across teams, timelines, and tools

January 13, 2026

Smart Choices in the Analytics Agency Market: An Owner’s Playbook for Confident Outcomes

First, scope the questions your organization actually needs answered before shopping for an analytics agency. Define decisions at stake, not just data sources: pricing levers, churn risks, market mix, or funnel friction. By framing decisions, you filter out shiny dashboards that don’t move...

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About team habits and data handoffs
We’re an independent blog decoding the work behind analytics. We map people, process, and tools, distilling field notes into usable takeaways. Expect clear language, real constraints, and practical questions to guide your next decision.